In case you missed it, Wired Magazine claims in a section on trends driving the economy, people power (read: blogging, word of mouth) is the number one force driving the current resurgence in Internet related commerce.

Labeling it “peer-production”, the theory goes that today’s netizens are creating a massive workforce that is working for free, spreading word of mouth about products, services and the like. The unbridled explosion of online opinion outlets has created a marketing machine that doesn’t even realize it is hard at work overtaking worn out forms of advertising.

“Today’s peer-production machine runs in a mostly nonmonetary economy. The currency is reputation, expression, karma, “wuffie,â€? or simply whim…This isn’t amateurs versus professionals; it’s each benefiting the other.”

Read for yourself here.

What have you done on the Internet lately? Wide spread usage of the Internet for everything from keeping in touch with friends to buying and selling has resulted in the creation of personal online identity that others encounter as they would in the offline world. Your Internet identity, therefore, is an important factor in managing your reputation.

One very important feature iKarma offers our users is the ability to claim various identities from around the web. Are you a big Amazon.com seller? Do you have a blog on WordPress? Are you well known on LinkedIn? Have you already claimed your identity on ZoomInfo? This information could be of great value to anyone thinking about doing business with you. iKarma allows you to make a simple, but ultimately powerful message by listing your various web identities on your iKarma profile. Your reputation is portable, so suppose you are starting up in a new field of work, that doesn’t mean you don’t have a strong work ethic that might be apparent in a business related blog or your history as an online seller. Verifying your identity sends the message that you are committed to openness with your clients and buyers.

To add an identity, simply got to the settings menu in your account and click on My Identities. If you don’t see a site that you use listed let us know. Click on the “suggest a site” link and we will look into your suggestion as soon as we can.

This is the place to discover the latest information on how to put iKarma to work for you, as well as links and reviews of other great services we think you will find expedient. In addition, you will also find links to what others are saying about the importance of reputation building and management.

We believe very strongly in power and importance of reputation and are working diligently to make iKarma the premier Internet destination for all things repute. iKarma has been up and running now for a number of months and many people are already familiar with the features it provides. However, there may be a number of potential uses iKarma can satisfy that you may not be aware of. You can be sure that if there is information about how to make iKarma work better for you, you will find it here.

We are open to any comments you have about our service and would enjoy any suggestions you may have regarding the site. If you are currently a member of iKarma you are already off to a good start and you can expect unwavering support from us. If you have yet to join, now is as good a time as ever. Put your reputation to work for you today and sign up by clicking here .

To receive the latest updates to the iKarma Blog, subscribe to our RSS feed to get quick access to the latest information.

-The iKarma Team